Israeli Products

Exploring IT Cosmetics’s Relationship with Israel

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IT Cosmetics is a popular beauty brand known for its innovative makeup and skincare products. The brand was founded by Jamie Kern Lima in 2008. Jamie, an American entrepreneur, started her career as a news anchor and a morning show host. She struggled with rosacea and hyperpigmentation, which inspired her to create a line of products that would cater to the needs of women with various skin concerns.

Jamie Lima has a diverse background and is of Brazilian and Portuguese descent. She attended Washington State University, where she graduated magna cum laude with a degree in communications. Her entrepreneurial spirit and passion for helping women led her to co-create IT Cosmetics with the help of her husband, Paulo Lima. The brand quickly gained recognition for its innovative formulas, which provided full-coverage and skincare benefits. Jamie’s dedication to inclusivity and her belief in real beauty resonated with consumers, and IT Cosmetics became one of the fastest-growing beauty brands in the world.

In addition to being the founder and CEO of IT Cosmetics, Jamie Lima is widely known for her appearances on the television show “Shark Tank” in 2012. During her pitch, she received offers from all five sharks and eventually partnered with Lori Greiner, an experienced entrepreneur and investor. The exposure from “Shark Tank” played a significant role in the brand’s success, as it introduced IT Cosmetics to a broader audience and further established Jamie as a beauty industry powerhouse. Today, IT Cosmetics continues to be a leader in the beauty industry, merging makeup with skincare to empower women and enhance their natural beauty.

See also: Does Scooters Support Israel?

Beautiful You

IT Cosmetics presence in USA

Based on the information provided, we require additional supporting data to address the question of whether IT Cosmetics supports Israeli activities and its involvement in the occupation of Palestinian territories. Below, you’ll find the results of our more in-depth review in the following analysis.

IT Cosmetics’s Alleged Affiliation with Israel

In the midst of the enduring conflicts between Israel and Palestine, consumers are actively seeking ways to stand in solidarity with the Palestinian people. A significant strategy involves boycotting products proven to provide moral or material support to the Israeli authorities. Notably, refraining from purchasing items connected to IT Cosmetics becomes a tangible means to resist the Israeli occupation in Palestinian territories.

While IT Cosmetics might not feature on the official BDS Movement boycott list, the boycott.thewitness.news website includes this company as being associated with the Israeli occupation. Furthermore, the evidence presented below strongly indicates its involvement in supporting Israeli activities against the Palestinian population.

To access a list of other companies affiliated with Israel or originating from Israel, follow these steps:

  1. Input brand or product name in the provided space.
  2. Press enter to initiate the search.
  3. Uncover detailed insights into the brand’s affiliation with Israel.

This concise guide enables you to access in-depth information about IT Cosmetics’s connections with Israel and discover suitable alternatives.

Benefit Cosmetics Boutique & BrowBar

IT Cosmetics presence in Europe

The details at hand pertain to IT Cosmetics’s position on Israel. Moreover, you can revisit our earlier published article for a detailed list of companies associated with Israel or explore pro-Israel brands systematically sorted across different business sectors through the links below.


In conclusion, the aforementioned review offers a thorough understanding of the association between the IT Cosmetics brand and its stance regarding Israel. For a more profound exploration of this subject, one can refer to dedicated platforms like whoprofits.org, which delve into companies benefiting from the Israeli occupation of Palestine.

Additionally, consulting official documents from the United Nations can provide valuable insights into the matter. This comprehensive approach ensures a well-informed perspective on the complex interplay between businesses, geopolitics, and societal issues in the region.

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