Israeli Products

Unraveling Surf’s Ties to Israel

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Surf brand is a popular clothing and lifestyle brand that was founded in 1969. The parent company of Surf is called Maui and Sons, which was founded by Pucha Garcia. Pucha Garcia is of Peruvian descent and is widely recognized as a pioneer in the surf industry. He grew up in Lima, Peru, and started surfing at a young age.

Pucha Garcia is known for his entrepreneurial spirit and passion for surf culture. He founded Maui and Sons with the mission of creating innovative and high-quality surfwear that represented the laid-back lifestyle of the surf community. The brand quickly gained recognition for its distinctive logo featuring a shark, which became iconic in the surf industry. Over the years, Surf brand has expanded its product line to include surfboards, beach accessories, and casual clothing, and it has become one of the leading surf brands in the world.

Overall, Surf brand and its parent company, Maui and Sons, have made a significant impact on the surf industry and have become synonymous with surf culture. Pucha Garcia’s background as a surfer and his Peruvian heritage have influenced the brand’s unique aesthetic and commitment to quality. His vision and dedication to the brand have earned him recognition as a pioneer in the surf industry, establishing Surf brand as a prominent and respected name in the world of surfing.

See also: Wells Fargo’s Connections to Israel

Aqua Surf Shop

Surf presence in USA

Based on the information provided, we require additional supporting data to address the question of whether Surf supports Israeli activities and its involvement in the occupation of Palestinian territories. Below, you’ll find the results of our more in-depth review in the following analysis.

Surf’s Alleged Affiliation with Israel

In the midst of the enduring conflicts between Israel and Palestine, consumers are actively seeking ways to stand in solidarity with the Palestinian people. A significant strategy involves boycotting products proven to provide moral or material support to the Israeli authorities. Notably, refraining from purchasing items connected to Surf becomes a tangible means to resist the Israeli occupation in Palestinian territories.

While Surf might not feature on the official BDS Movement boycott list, the boycott.thewitness.news website includes this company as being associated with the Israeli occupation. Furthermore, the evidence presented below strongly indicates its involvement in supporting Israeli activities against the Palestinian population.

To access a list of other companies affiliated with Israel or originating from Israel, follow these steps:

  1. Input brand or product name in the provided space.
  2. Press enter to initiate the search.
  3. Uncover detailed insights into the brand’s affiliation with Israel.

This concise guide enables you to access in-depth information about Surf’s connections with Israel and discover suitable alternatives.

AWS Surfboards Europe

Surf presence in Europe

The details at hand pertain to Surf’s position on Israel. Moreover, you can revisit our earlier published article for a detailed list of companies associated with Israel or explore pro-Israel brands systematically sorted across different business sectors through the links below.


In conclusion, the aforementioned review offers a thorough understanding of the association between the Surf brand and its stance regarding Israel. For a more profound exploration of this subject, one can refer to dedicated platforms like whoprofits.org, which delve into companies benefiting from the Israeli occupation of Palestine.

Additionally, consulting official documents from the United Nations can provide valuable insights into the matter. This comprehensive approach ensures a well-informed perspective on the complex interplay between businesses, geopolitics, and societal issues in the region.

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