Israeli Products

Investigating Maybelline’s Support for Israel

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Maybelline is a renowned cosmetics brand that was founded by Thomas Lyle Williams in 1915. The brand’s parent company is L’Oreal, a multinational beauty company based in Paris. Thomas Lyle Williams, an American entrepreneur, began the company by creating a product called Maybelline Cake Mascara. Inspired by his sister Mabel’s practice of using Vaseline mixed with coal dust to enhance her eyelashes, Williams developed a safer and more convenient way to achieve the same effect. As the brand grew in popularity, Williams named it after his sister, combining her name, Mabel, with the word “vaseline” to create Maybelline.

Thomas Lyle Williams was of American descent, born in Morganfield, Kentucky, in 1896. Driven by his entrepreneurial spirit, Williams started selling his Maybelline Cake Mascara by mail order, which rapidly gained success. As the brand expanded, Williams developed more innovative products, such as the first automatic mascara in the 1960s. Maybelline’s affordable and high-quality cosmetics gained immense recognition, making it a worldwide leader in the beauty industry. Today, it offers a wide range of makeup products, including mascaras, foundations, lipsticks, and eyeshadow palettes, catering to diverse beauty needs and preferences.

See also: Wells Fargo’s Connections to Israel


Maybelline presence in USA

Based on the information provided, we require additional supporting data to address the question of whether Maybelline supports Israeli activities and its involvement in the occupation of Palestinian territories. Below, you’ll find the results of our more in-depth review in the following analysis.

Maybelline’s Alleged Affiliation with Israel

In the midst of the enduring conflicts between Israel and Palestine, consumers are actively seeking ways to stand in solidarity with the Palestinian people. A significant strategy involves boycotting products proven to provide moral or material support to the Israeli authorities. Notably, refraining from purchasing items connected to Maybelline becomes a tangible means to resist the Israeli occupation in Palestinian territories.

While Maybelline might not feature on the official BDS Movement boycott list, the website includes this company as being associated with the Israeli occupation. Furthermore, the evidence presented below strongly indicates its involvement in supporting Israeli activities against the Palestinian population.

To access a list of other companies affiliated with Israel or originating from Israel, follow these steps:

  1. Input brand or product name in the provided space.
  2. Press enter to initiate the search.
  3. Uncover detailed insights into the brand’s affiliation with Israel.

This concise guide enables you to access in-depth information about Maybelline’s connections with Israel and discover suitable alternatives.

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Maybelline presence in Europe

The details at hand pertain to Maybelline’s position on Israel. Moreover, you can revisit our earlier published article for a detailed list of companies associated with Israel or explore pro-Israel brands systematically sorted across different business sectors through the links below.

In conclusion, the aforementioned review offers a thorough understanding of the association between the Maybelline brand and its stance regarding Israel. For a more profound exploration of this subject, one can refer to dedicated platforms like, which delve into companies benefiting from the Israeli occupation of Palestine.

Additionally, consulting official documents from the United Nations can provide valuable insights into the matter. This comprehensive approach ensures a well-informed perspective on the complex interplay between businesses, geopolitics, and societal issues in the region.

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