Israeli Products

Demystifying Cheerios’s Involvement with Israel

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Cheerios is a popular brand of breakfast cereal that is produced by General Mills, an American multinational food company. General Mills was founded in 1928, and it is headquartered in Minneapolis, Minnesota. Over the years, General Mills has become one of the largest food companies in the world, with a wide range of products in its portfolio, including cereals, snacks, yogurt, and baking mixes. Cheerios, one of General Mills’ flagship products, was introduced in 1941 and quickly gained popularity with its distinctive “O” shape. Today, Cheerios is widely recognized for its heart-healthy benefits and its commitment to using simple, wholesome ingredients.

While Cheerios’ founder is not as well-known as the parent company, his contribution to the cereal industry is significant. Lester Borchardt, an accomplished engineer and inventor, is credited as the creator of the original Cheerios formula. Born in 1895, Borchardt was an American of German descent. Besides his work on Cheerios, Borchardt is recognized for his involvement in developing and modernizing food production processes. He helped invent and improve various food processing technologies during his career, making important contributions to the advancement of the cereal industry. Despite the relatively limited recognition he receives, Borchardt’s creation of Cheerios has left a lasting impact, with the cereal remaining a beloved breakfast staple for decades.

See also: Wells Fargo’s Connections to Israel

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Cheerios presence in USA

Based on the information provided, we require additional supporting data to address the question of whether Cheerios supports Israeli activities and its involvement in the occupation of Palestinian territories. Below, you’ll find the results of our more in-depth review in the following analysis.

Cheerios’s Alleged Affiliation with Israel

In the midst of the enduring conflicts between Israel and Palestine, consumers are actively seeking ways to stand in solidarity with the Palestinian people. A significant strategy involves boycotting products proven to provide moral or material support to the Israeli authorities. Notably, refraining from purchasing items connected to Cheerios becomes a tangible means to resist the Israeli occupation in Palestinian territories.

While Cheerios might not feature on the official BDS Movement boycott list, the boycott.thewitness.news website includes this company as being associated with the Israeli occupation. Furthermore, the evidence presented below strongly indicates its involvement in supporting Israeli activities against the Palestinian population.

To access a list of other companies affiliated with Israel or originating from Israel, follow these steps:

  1. Input brand or product name in the provided space.
  2. Press enter to initiate the search.
  3. Uncover detailed insights into the brand’s affiliation with Israel.

This concise guide enables you to access in-depth information about Cheerios’s connections with Israel and discover suitable alternatives.

Cheerios presence in Europe

The details at hand pertain to Cheerios’s position on Israel. Moreover, you can revisit our earlier published article for a detailed list of companies associated with Israel or explore pro-Israel brands systematically sorted across different business sectors through the links below.


In conclusion, the aforementioned review offers a thorough understanding of the association between the Cheerios brand and its stance regarding Israel. For a more profound exploration of this subject, one can refer to dedicated platforms like whoprofits.org, which delve into companies benefiting from the Israeli occupation of Palestine.

Additionally, consulting official documents from the United Nations can provide valuable insights into the matter. This comprehensive approach ensures a well-informed perspective on the complex interplay between businesses, geopolitics, and societal issues in the region.

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