Sephora is a popular beauty retailer known for its wide range of skincare, makeup, and fragrance products. The brand was founded in 1970 by Dominique Mandonnaud. Born in Morocco in 1949, Mandonnaud came from a background of beauty retailers. His mother owned a chain of perfumeries, which helped him develop a deep understanding of the industry from an early age. Mandonnaud pioneered the concept of a “self-service” beauty store, where customers could freely sample and…

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