Priceline is a well-known brand in the travel industry, famous for its innovative approach to online travel bookings. The parent company of Priceline is Booking Holdings Inc, formerly known as Priceline Group Inc. It was founded by Jay S. Walker, an American entrepreneur who has made significant contributions to the online travel industry. Jay S. Walker, the founder of Priceline, was born and raised in the United States. He has a diverse background as an…